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sábado, janeiro 15, 2005

Eleições: O Big Brother

There will be the usual rallies, balloons and posters. But the real battle in the coming general election may be almost invisible as Britain's main political parties mimic American campaign techniques and concentrate on a few swing voters, using marketing technology

As everyone knows who has bought a cinema or theatre seat by phone, a huge amount of marketing information has been culled from billions of transactions about neighbourhoods, shopping habits, favourite TV programmes and lifestyle.

Este é o início de um artigo, intitulado Postcode data could decide next election, de Patrick Wintour, do The Guardian, que está no Spinwatch.

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